⚓️  MOIN

My name is Christian Raschke and i am working as a freelance Senior User Experience Designer & Consultant & Strategist. For more than 20 years i am minimizing the friction between the user and all digital touchpoints.

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⛵️  PROJECTS

Selected works from recent years.

Mercedes CLA Launch campaign

Mercedes Benz
Digital Launch campaign of the new model CLA

Agency: Jung von Matt /Alster

Responsibilities:
I was responsible for the information architecture and user experience of the landing page, which was one of the first to use Instagram for a product launch with a participatory factor.

Note: The FWA - Site of the Day

Google University

Google
Weltweit Wachsen - Now named the Future Workshop

Agency: Kolle Rebbe

Responsibilities: This project was the starting point for today's Google Future Workshop. Practice-oriented training for digital training. Way ahead of its time back then and more relevant today than ever before. As the only UX designer, I was responsible for research, strategy, user experience and prototyping.

Links: Google - Weltweit Wachsen

VW Driving Experience

Volkswagen
Driving Experience

Agency: DDB Hamburg

Responsibilities: Conception and prototype development of an online platform for VW's legendary Driving Experience, which offers a special kind of driving training in a challenging environment worldwide.

Links: VW Driving Experience

RWE
Kampagnen-Magazin zum Mitmachen

Agency: thjnk Hamburg

Responsibilities: Development of a dual print and online strategy in which the participatory component was a central element. I was responsible for everything from information architecture to wireframing and prototyping.

XING
ProJobs - Besser präsentieren und gefunden werden.

Company: XING

Responsibilities: From research to user experience and prototyping to user testing, a new membership was developed that is specifically tailored to job seekers by integrating additional information and display options.

Links: XING Pro Jobs

XING App
Transition from a burger navigation to a bottom bar navigation

Company: XING

Responsibilities: Detailed qualitative and quantitative tests of the variants for switching to bottom bar navigation in the Android app.

Link: XING.de

XING
Advertise on XING

Company: XING

Responsibilities: New concept, prototype development and user tests of the XING AdManager, which allows users to create and manage their ads themselves. Target group selection according to various criteria (region, industry, career level, etc.) with full cost transparency.

Links: XING Advertising

NIVEA
Relaunch of the international website

Agency: Publicis Sapient

Responsibilities: Redesign of the new NIVEA website based on a multi-brand platform that was rolled out in dozens of countries in order to cover the different needs of each country individually. The highlight for the German market was the integration of an online store. Tasks: Strategy, Business Analyst, User Experience, Consultant, Prototyping, Testing

Link: NIVEA.de 

EOS Service Portal
Optimization of installment payments

Agency: Hey Now GmbH

Responsibilities: New concept for installment payments with various payment options and a clear overview of costs and terms. Tasks: Research, User Experience, Prototyping

Links: eos Serviceportal

ista SE
Various projects for the web portal

Company: ista SE

Responsibilities: Supporting the customer in the digitalization of various complex analogue processes. This saved a huge amount of paper documents, the process was considerably accelerated and the customer was led through the complex processes step by step in a comprehensible manner. Tasks: Research, Information Architecture, User Experience, Prototyping, Testing

Link: ista.de

Other clients I have worked for

Creative Direction
Arcandor, Cab, Deichmann, DGB, Karstadt, Krombacher, Lufthansa Technik, MINI, Odol Med 3, Orangina, Procter & Gamble, Schweppes, Verivox 

Concept, UX, Strategy & Ideas
Audi, AXE, Blaupunkt, BMW, Beiersdorf, Bonprix, BW Bank, C&A, Deutsche Bahn, DEKA, Dove, Google, Hornbach, ista SE, KIA, KWS, Mercedes Benz, Microsoft, Migros Bank, mytaxi,  NIVEA, o2, Opel, OTTO, REWE, Ricola, RWE, Schöller, Skoda, VW, XING

 🚀 SKILLS

Cognitive Flexibility

In our ever changing business, it is essential to be able to switch between different concepts and to adapt behaviour and strategies for optimal decision-making.

Versatility

A diverse interest in a wide variety of topics helps me make more informed and better decisions.

Curiosity

Curiosity might kill the cat, but it will have led an exciting and wise life until then. Curiosity is one of the driving forces of any real progress.

Fast Learning

I am far from knowing everything or being able to do everything. But I have a high willingness to learn and a steep learning curve.

👑  CLIENTS

I have the pleasure to work with these great companies and agencies. Thank you for that!

Beiersdorf DDB Tribal Digitas Pixelpark Dokyo Dokyo Interone ista SE Thjnk Kolle Rebbe La Red My Taxi Publicis Sapient Scholz and Friends Sinner Schrader Thjnk Thjnk